What Have Been The Results Of Adding Social Logins To Your SaaS?
Social logins for SaaS business website
1 min readSep 18, 2022
- Increased engagement
Social login increases user engagement by providing users with a seamless experience across different platforms. Users don’t have to create yet another account just to use your app. Social login also helps build trust between your brand and its audience. - Better conversion rate
Users who sign-up using their Facebook profile get a higher conversion rate than those who do not. - Higher retention rate
Users who sign up using their Twitter account stay longer in your app, compared to those who do not. And they are less likely to abandon your app after signing up. - More conversions
The number of people who complete a purchase after logging in via their LinkedIn account is much higher than those who do not log in at all. - Lower churn rate
Users who sign in using their Google+ account tend to stick around longer than those who do not sign in at all. - Higher customer satisfaction
People who sign in using their Instagram account report being happier with your product than those who do not use any social login. - Improved SEO
Having a social login makes the SaaS website easier to rank in search engines.
